The smartest minds in the commercial real estate business are telling people to buy REIT stocks now. For example, Richard Wollack, co-CEO Premier Pacific Vineyards, the largest developer of high-end vineyards in the U.S., and former founder /CEO of Global Real Analytics, recently wrote a note called "Buy REITs Now... You Can't Fall Off the Floor".
Here's Wollack's note:
The savviest and most successful real estate person I know is Sam Zell. For 35+ years he’s been hitting property deals out of the park. (Maybe that’s what propelled him to buy the Chicago Cubs!) And if there is one core principle that allowed him to achieve his extraordinary real estate performance, it was this: Always, always buy below replacement cost…the lower the better.
The point is simple. If you buy below replacement cost (i.e., the cost to build the same property new, net of any actual depreciation) you have built-in downside protection. You can charge going rate for space (yet still make a fair return). Moreover, you are assured that no one is going to build competitive space until rents again rise to justify a fair ROI for that higher construction cost. As the market gets stronger you increase rents and, in turn, reap huge profits by selling when values again rise to replacement cost (and sometimes exceed them.)
So, if you can buy an office building for $250/sf when new construction of the same quality is, say $350-$400/sf then you are hard pressed to ever lose money, if you have just a bit of capital and patience. As another successful real estate friend characterized this strategy: “You can’t fall off the floor.”
And that is where publicly traded REITs are now—selling at bargain basement prices relative to replacement cost. Because of the dramatic downtick in REIT prices over the last 14 months, the average U.S. REIT’s share price is as much as 30-35 percent below the replacement cost of the assets they hold and perhaps 10-15 percent below what the properties are currently trading at in the private market.
Notwithstanding that cushion of value, some people are betting REIT prices may fall further and they’’ get to buy them even cheaper. Well sure, they could fall a bit. Then again, the share prices are not likely to fall much at all since the replacement cost discount acts as like a brake. Then one day when no one is looking, REITs will shoot up when the market finally realizes what bargains they are. Moreover, REITS should be bought for the long term, so you shouldn’t try to pick the bottom.
Thus, if you don’t buy REITs now, when you can get in on the floor—like Sam Zell did in buying Houston office buildings in 1992—you may never make the move in time. By the way, the average REIT will also pay you a dividend of about 4± percent (partially tax sheltered) while you wait. That’s a lot better than the after tax rate of a CD—and CDs can’t be bought at a discount!
Oh yeah, Sam was about two years too early in Houston office…but at 60 percent of replacement cost he couldn’t lose…in fact, Houston office was another one of his home runs. Similarly, even if you have to wait a year or two for REITs to start climbing back to replacement values when you can then get out at huge profits, who cares?
Well, some people will care to ask how you made such a killing in REITs. Your answer should draw upon the wisdom of Bernard Baruch, the great stock investor of the 1930s. When asked how he made his fortune in stocks, Baruch answered: “I always sold too early.” Your answer will be a twist on his words: “I bought my REITs too early.” Just like Sam Zell did in Houston office buildings.
